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The Old Blue Last
The Old Blue Last is a pub/live venue in Shoreditch, East London, brought to you by the people at Vice. As well as offering all the delights of a great Victorian East End boozer, we also put on bands and DJs EVERY NIGHT OF THE WEEK. We host shows by the best up-and-coming acts as well as secret gigs by the biggest names around.
Bar marketing has changed tremendously over the past two decades. The internet has grown manifold during this period and commands an increasingly greater mindshare among a bar’s target audience – 18 to 35 year olds. Today, the entire internet market is value at over $60Bn. More than 230 million Americans use the internet regularly. Meanwhile, [...]
The world of bar advertising is in a state of flux right now. Traditional forms of marketing – print, television, and radio – have lost their effectiveness as the younger population turns to the internet for its news and entertainment. This is especially true for the target demographic of 18-35 year olds who spend more [...]
If you type in a search phrase or keyword into Google that has a location name in it (for example: “New York Pizzas”, “Chicago Doctors”, etc.), you will find that the first few results are a map of the local area with markers for local businesses. This is Google Places, a service offered by Google [...]
Email Marketing has been around since the dawn of commercial internet. Despite all these years, it is still one of the most effective marketing tools that a local business can use. Nightclubs, bars and pubs are no different. By building a subscribers list, and through effective email marketing, a nightclub or bar can increase loyalty [...]