Search engine optimization, social media marketing, Google Places, paid advertising, email marketing, etc. are some of the most popular ways to get your business before the millions of internet users. All of these of highly effective, cheap marketing methods, and should form the cornerstone of any bar marketing strategy online.

As any business owner will tell you, word-of-mouth is the most powerful advertising method. Social media allows a bar to replicate this marketing model online. Social media (i.e. sites like Facebook, Twitter, and YouTube) sites are inherently viral in nature. If a user on Twitter visits your bar and tweets about it, it may very well be picked up by his friends and followers, leading to a cascading effect that can bring you an avalanche of traffic. No online advertising strategy can choose to ignore this marketing medium.

Google Places is an offering from Google that collates reviews, maps, ratings, and other data about a business, helping consumers find local businesses. If you type in “bars in Austin, TX”, you will most likely see a list of local businesses on top of the page, along with reviews, ratings, etc. for the same. In function, it is quite like Yelp (another website which every bar should have a presence on), but has the added advantage of being on top of Google search results, thereby increasing your chances of getting massive traffic.

Search engine optimization – the art or science of getting a website to rank high on search engines – can bring in passive, hands-off traffic to your website at no cost at all. If your site ranks high for a relevant keyword such as “bars/clubs in New York”, you can get a huge amount of traffic without putting in any effort. SEO is truly one of the most powerful advertising methods you can tap into.

Email, video and paid marketing are some other methods that a bar should employ in its advertising strategy online. All these are highly cost-effective advertising solutions that can bring in huge traffic (and prospective customers) while breeding customer loyalty and brand recall.

Bar marketing has evolved a great deal over time, and the above outlined methods should rank very high on your priority list when advertising your business. Not only are these highly effective and cheap, but these methods also bring in a wealth of hard statistical data that can give you better insights about your customers, allowing you to fine tune offerings suited to their tastes.

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The internet would form the cornerstone of this new marketing strategy. From being an odd distraction in the early 1990s, it has become one of the most important communication mediums with over 2 billion users worldwide. Facebook has nearly 600 million active users and over 70% Americans are on Facebook. Twitter keeps on growing at breakneck speed with over 150 million active users. Factor in the internet’s inherent viral nature, and you have a mind-numbing opportunity for businesses to advertise their wares to prospective customers.

So how would bar advertising work in the present context?

Any bar advertising campaign focused on the internet would revolve around Search Engine Optimization (SEO), social media marketing, email marketing, and if possible, some form of paid marketing (PPC, media buying, etc.). The best part is that aside from paid marketing, all these other forms of advertising are either free or very cheap, so a bar can reach out to a wide audience without bringing its account books into red.

Search Engine Optimization (SEO) is basically the practice of getting a website to rank in the top 10 pages of Google/Bing /Yahoo for a particular keyword term. A bar based out of Austin, Texas might want to rank high on major search engines for the keyword “bars in Austin” or other similar keywords. When people type in this keyword into the search engine, they would see your website on top of the page, bringing you traffic and (prospective) customers.

Social media marketing is essentially marketing through ‘social media’ – sites such as Facebook, Twitter, YouTube, etc. Every business should have a presence on these sites – Facebook and Twitter especially. Social media marketing is even more important for bars because these sites are frequented by the target demographic of 18-35 year olds.
Email marketing is the old workhorse of marketing online. It has been around ever since the dawn of the internet, yet is one of the best ways to get your message across to a wide audience. Email marketing can replace traditional newsletters and breeds customer loyalty – an important factor in a bar’s success. Further, it is very cheap and can be implemented easily.

Finally, paid marketing, though it can burn a hole in your pocket if not implemented carefully, can bring in tons of traffic and prospective customers when used effectively. PPC (Google AdWords), media buying are useful tactics for building traffic to a website quickly and on a large scale.

Bar advertising today needs to move beyond the traditional mediums and adopt the internet whole heartedly. The internet is easily the most important communication medium today, and tapping this medium can bring rich dividends to any business.

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Old Truman Brewery, 91 – 95 Brick Lane, City of London
020 7247 3479

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Google Places is essentially a directory of local businesses, filtered by keywords as well as location. In functions and features, it is quite like Yelp, with ratings and reviews that help consumers find just the right business for their needs. Google puts its own results (i.e. Google Places) above organic search entries. This, coupled with Google’s high trust rank among users means that a listing on this service can bring you massive traffic.

For nightclub, bar and pub owners, the biggest challenge is to get word about their business out to the general public. Traditional advertising methods – TV, radio, print, etc., while being effective, are exorbitantly priced. Internet marketing through a combination of free (SEO, Social Media) and paid (PPC, Banner) is a very effective alternative. If you are trying to get traffic to your business site through free methods (i.e. SEO), then you will find that getting a high rank on Google Places will increase your site traffic manifold.

Buzz cycles are often short-lived in the nightclub and bar business, and ‘staying visible’ is often a source of great anxiety for owners. Google Places, which is free of cost, provides a great place for a nightclub owner to increase the visibility of his business instantly. After all, millions of people visit Google every day to search for local businesses, a big chunk of which ends up at Google Places. This free traffic is often highly motivated and well-targeted, which means easier conversions.

Further, signing up for and verifying a Google Places account takes little time or effort. Not only can you edit your listing anytime, you can also add descriptions, photos, and any other relevant information about your business. Clients and customers and post reviews and ratings; strong reviews can significantly increase trust count in your business. In other words, Google Places allows you to completely control your business’ online identity.

Any nightclub, bar or pub owner can benefit tremendously from Google Places. It can very well become the face that you present to the entire world, and getting a top listing can increase your business’ visibility by many counts.

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83 Rivington Street, City of London
020 7749 7844

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Since email marketing speaks directly to a select, targeted audience, it constantly delivers the highest ROI among all forms of online marketing. Further, the wealth of data it generates allows you to fine tune the message to get straight through to your target audience. A local business owner simply cannot choose to ignore this marketing tool.

All email marketing campaigns start off with a subscriber list. But how can a nightclub or bar owner get such a list? There are various approaches to tackle this problem. One of the most effective ones is to offer a freebie in return for a prospect’s email information through a double opt-in form. A nightclub owner could offer coupons for free drinks or snacks on his website through a double opt-in form (where the prospect has to enter his email address, and then confirm the same). Over time, this will land you a fairly large and loyal subscribers list.

Once you have a subscribers list, you can start with your email marketing campaign. Configuring a campaign is dead simple with services like Aweber and GetResponse which allow you to email thousands of customers for a few dollars a month. These services also deliver in-depth analytics on each email’s response rates, helping you to fine tune your message.

An email marketing campaign is a great way for a nightclub or pub owner to reach out to his customers and show the ‘human’ side of the business. Rather than rattling out the latest additions or programs at your business, why not talk about some funny anecdotes, behind the scenes info, etc. in your emails? This will help you connect with your audience and build loyalty over time. Also, don’t forget to throw in exclusive subscriber only deals – free drinks or snacks – to your email list. Loyal customers, after all, should be rewarded.

Email marketing is one of the most effective marketing tools in a nightclub or bar owner’s arsenal. It takes very little time or money to set up a campaign, but can deliver very high ROI over time, allowing you to not reach out to new customers, but also retain existing ones.

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529 Bloor St W, Toronto
(416) 532-1598

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Adding your website to an online directory is one of the many ways you can market your own brand and whatever products or services you are selling. Here are some of its amazing benefits:

* This is the easiest and simplest step of introducing your business to the worldwide market. Once the business directory where you added your business pops out from the search engine, you will have a very good chance that your business’ name and other details will be listed. In the end, it could lead to traffic and then to sales.

* Business directories cover a wide range of information. Basically, you have got a very good chance that your business will get the attention it needs.

* Business directories have been proven to deliver the goods. There is a very rare chance that you would fail in this marketing effort.

* Business directories could greatly help in your promotion plan. They usually offer a very good plan on how you can promote your website and optimize your search results.

* Business directories also offer help in your link building plans. They will help you with a strategy that can increase you web page views.

* Adding your business to a directory also makes it easy to draw your targeted traffic to your own business. Through it, you can be sure that you are advertising your website to as many people that would have great interest to what you are selling – your products and services.

* Online business directories have the same advantages as printed ones. But they offer lots of extra benefits. For one, online business directories are able to provide more information than its printed counterpart. They also make updating easier. They are also very easy to reach: with just a click of the mouse, your target market is there.

There is no denying that adding your business to a business directory operating online provides a significant number of advantages. Then again, you only get the best results if you choose the business directory you are linking to well. Make sure that your choice is effective and is running properly. Contact the administrators of your target business directory first and get to know more how it works and what kind of services you will have access to.

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